DESCUENTO LECTORES

Marketing en Halloween: las marcas también se disfrazan #infografia #infographic #marketing

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Una infografía sobre el Marketing en Halloween: las marcas también se disfrazan. Vía


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Marketing en Halloween: las marcas también se disfrazan

Marketing en Halloween: las marcas también se disfrazan





Archivado en: Infografía, Marketing on line Tagged: Infografía, Marketing



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Growth Hacking: todo lo que debes saber #infografia #infographic #marketing

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Una infografía sobre Growth Hacking: todo lo que debes saber. Vía


Un saludo


Growth Hacking: todo lo que debes saber

Growth Hacking: todo lo que debes saber





Archivado en: Infografía, Marketing on line, Sociedad de la información Tagged: Infografía, internet, Marketing, tic



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Your Electric Company Will Not Call And Demand Payment By Prepaid Card


While your local utility could call you up and demand immediate instant payment using a prepaid debit card before shutting off your natural gas and power, they will never actually do that. The owner of the Squeeze Inn, a fantastically-named restaurant in California, learned that the hard way when he panicked and sent $1,000 to scammers claiming to represent Pacific Gas & Electric.

The caller ID claimed to be PG&E, and the person on the other end claimed that there was a crew on their way over right then. Panic overrode the owner’s better judgement and even his knowledge that the bill had already been paid. He obtained the prepaid card and stopped the imaginary crew from turning off his utilities.


Green Dot itself even offers anti-fraud advice on their website, including these crucial tips:



  • Never give your MoneyPak number to someone you don’t know.

  • Refuse any offer that asks you to buy a MoneyPak and share the number or receipt information by email or phone.

  • Don’t use the MoneyPak to pay taxes or fees to claim “winnings” on a foreign lottery or prize promotion. Unless it’s an approved MoneyPak partner, don’t use MoneyPak for any offer that requires you to pay before you get the item.


Those are all solid pieces of advice. The problem, of course, is that many targets of these scams aren’t Internet-savvy, and will never see this page. Same goes for the very useful list of approved partner companies that accept MoneyPak payments.


It would be useful to put these tips on the package for the MoneyPak cards, but people still probably wouldn’t pay attention to them.


If you do receive a collections call from your utility, hang up and call the number on your bill: if it’s a legitimate call, they should not have a problem with this.


Squeeze Inn Owner Falls Victim To Scammer Claiming He Was From PG&E [CBS Sacramento]




by Laura Northrup via Consumerist

10 mandamientos del buen líder #infografia #infographic #leadership

Hola:


Una infografía con los 10 mandamientos del buen líder.


Un saludo


10 mandamientos del buen líder

10 mandamientos del buen líder





Archivado en: Infografía, Liderazgo Tagged: Infografía, Liderazgo



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More Info From Yelper Who Says He Was Threatened Over Negative Review

One of the messages allegedly sent via Facebook from the chef to a customer who left a one-star review on Yelp.

One of the messages allegedly sent via Facebook from the chef to a customer who left a one-star review on Yelp.



Earlier today, we told you about the apparent dispute between a Cleveland consumer and the chef/owner of a local restaurant who allegedly reacted to the customer’s negative Yelp review with a series of nasty, threatening messages on Facebook. Now that diner has reached out to Consumerist to share more of his side of the story.

First off, Ruchu, the customer who posted the one-star review said he wanted to clear up some rumors that others may have read about this situation.


He tells Consumerist that he doesn’t have any affiliation with any businesses that compete with the restaurant or its owner.


Additionally, though both the customer and the chef attended the same college, they did not know each other.


“He was years ahead and I only came to find out that he was an alum after this ordeal,” writes Ruchu. “Before this, I wouldn’t even recognize him.”


He believes there has also been some confusion about the platform for the messages that he’s screengrabbed and posted online. Some have apparently believed that these are text messages because of the narrow layout, but as anyone who has used Facebook Messenger can tell you, this is how Facebook messages appear on an iPhone.


“We did not contact each other over phone or text,” clarifies Ruchu, “only through Facebook and a few e-mails.”


Ruchu and his friends dined at the restaurant on a Sunday evening. The original Yelp review was posted the next afternoon.


That’s when things started to get strange.


Ruchu says that the chef found him on Facebook, copying a mutual friend on the original message, though neither Ruchu nor that friend know why this person was brought into the dispute. Then, according to Ruchu, the chef began “liking” every one of Ruchu’s public posts; he even apparently friend-requested the very person he was simultaneously sending these unpleasant messages to.


What wasn’t included in the earlier story — because we’re just seeing it now — are the messages and e-mails that were sent after that initial batch we told you about.


Ruchu later responded to the chef, suggesting that an apology was called for.


“Not only did you take my opinions on your business too personally, you attacked my girlfriend and friend,” he wrote, pointing to the racially charged comments and threats in the earlier messages. “You showed that you are [incapable] of receiving criticism.”


Surprisingly, given the vitriol on display in the initial messages, the chef’s response to this request was not filled with the same unhinged anger.


“I do apologize for my harsh words, particularly getting personal,” writes the chef, who does say he interpreted the review as an attempt to sabotage his business.


While Ruchu was skeptical of the apology, he says the chef ultimately did provide a video message to demonstrate his sincerity. (We have not seen this video and Ruchu says he is not showing it to anyone.)


Ruchu updated his Yelp review to mention both the Facebook messages and the apology, but apparently the owner was not thrilled with this update.


According to e-mails shown by Ruchu to Consumerist, the chef asked Ruchu to remove this update but leave the original 1-star review.


“I’m fine with the bad reviews that we have and don’t wish to edit any of them,” reads one e-mail about the possibility of removing the update.


But Ruchu says that the restaurant then began using his full name as a hashtag on its Instagram photos, which he believed was an attempt to publicly mock him.


So after a few weeks of this, that’s how the boycott page on Facebook, which has screengrabbed some of these mentions for posterity, came to be.


We’re still hoping to hear back from the restaurant, and will update this story if we get any additional info.




by Chris Morran via Consumerist

10 razones para tener un blog #infografia #infographic #socialmedia

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Una infografía con 10 razones para tener un blog. Vía


Un saludo


10 razones para tener un blog

10 razones para tener un blog





Archivado en: Infografía, Sociedad de la información Tagged: Blogs, Infografía, internet, tic, Web 2.0.



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Amazon Takes $170 Million Loss On Fire Phone Flop

firephoneDespite Amazon advertising the device on every doorstep and dropping the price under a buck, the company’s Fire Phone, companion smartphone to its line of tablets and TV streaming devices, failed to catch on with the public. Maybe it was the AT&T exclusivity, or the fact that it runs a customized version of Google’s Android operating system, without access to Google’s app marketplace.


Heck, over in the United Kingdom, you don’t have to pay a nominal 99 pence to get the Fire phone: it’s free with a new contract on Amazon’s exclusive partner in that country, carrier O2. The phone accounted for $170 million of Amazon’s $437 million loss last quarter.


“There are a lot of reasons it failed, but they key is that Amazon provided no good reason for consumers to buy it,” one analyst explained to CNET. It did have some pretty nice headphones, but you can buy those separately. No phone needed. With no clear advantages or compelling reason to buy the device, consumers just aren’t interested. Maybe the Amazon pop-up stores will pique their interest…but probably not.


Amazon takes $170M charge on Fire Phone [CNET]




by Laura Northrup via Consumerist

Herramientas de marketing online (analítica – gestión – redes sociales y más) #socialmedia

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Una presentación sobre Herramientas de marketing online (analítica – gestión – redes sociales y más).


Un saludo




Archivado en: Marketing on line, Redes Sociales, Sociedad de la información Tagged: internet, Marketing, redes sociales, tic, Web 2.0.



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