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After You Return Something To A Store, Where Does It Go?


When you bring a piece of clothing back to the store because it’s defefctive or used or you just didn’t like it, where does it go? “Away” isn’t the answer: billions of dollars’ worth of items get returned to stores every year, and not all of them are fit to go back on the shelf. At retailers like Nordstrom, Costco, or L.L. Bean that have famously generous return policies, where does all of that returned stuff end up?

Racked polled a few retailers, and found varying answers. Target sends some of its returned and unsold merchandise to Goodwill thrift stores, as any Goodwill shopper can tell you.


Other retailers weren’t about to give a straight answer to the question, but make deals with liquidators or stores that sell salvage goods. During the holiday frenzy, retailers let returned items accumulate, but usually they end up going somewhere. For some items, manufacturers accept returned or unsold items back for credit.


Of course, there’s another option: the items end up back on the shelves. That isn’t necessarily a bad thing in some cases, but for other merchandise its somewhere between “icky” and illegal. Specifically: underwear. Last week, an NBC investigation showed employees from Victoria’s Secret, Walmart, and Marshalls putting returned underpants back on store shelves, something that’s usually against store policies. (Warning: auto-play video)


The $270 Billion Cost of Store Returns [Racked]




by Laura Northrup via Consumerist

Marketing estratégico en Redes Sociales #infografia #infographic #socialmedia #marketing

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Marketing estratégico en Redes Sociales

Marketing estratégico en Redes Sociales





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Los datos que impactaron al marketing en 2014 #infografia #infographic #marketing

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Los datos que impactaron al marketing en 2014

Los datos que impactaron al marketing en 2014





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8 herramientas del Orientador Laboral #infografia #infographic #empleo

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8 herramientas del Orientador Laboral

8 herramientas del Orientador Laboral





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Apple Supplier Pegatron Promises To Investigate BBC Claims Of Poor Employee Treatment

panoramaWhile Apple was the company that drew headlines after a report on electronics factories in China, the company that was one of the subjects of a recent BBC documentary was Pegatron, one of Apple’s partners that does the actual assembly of Apple’s iPhones. Apple countered that its own audits show that its partners’ workers aren’t mistreated, but Pegatron filed a statement with the Taiwan Stock Exchange that it plans to investigate the BBC’s claims.


Pegatron is based in Taiwan, and traded on the Taiwan Stock Exchange. The company claims that “employee safety is their top priority,” according to a translation by Digitimes, but Pegatron isn’t denying the BBC report. The company plans to investigate the documentary’s claims and make any necessary changes.


An undercover reporter wearing a camera caught overworked employees napping at their stations, confiscation of ID cards, underage workers, and bad conditions in employee dorms. Workers claimed that they worked too many hours with no days off. All of these things go against Apple’s own policies for its manufacturing partners, but Apple counters that the company’s own comments on conditions at this Pegatron factory and in its supply chain overall were not presented during the documentary.


Apple supplier Pegatron plans changes after BBC report on worker mistreatment [Apple Insider]

Pegatron to probe China plant over worker mistreatment claims [Digitimes]




by Laura Northrup via Consumerist

La psicología de la compra por impulso #infografia #marketing #psychology

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Generation Z Marketings Next Big Audience


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The Big McRib Is The Secret Menu Item McDonald’s Should Think About Offering


For years, McDonald’s franchisees have been complaining about an abundance of limited time offerings that use ingredients alien to the rest of the menu. But here’s an idea that some believe could invigorate the Golden Arches’ sagging sales without having to worry about millions of unsold frozen chicken wings.

Nick Chipman over at Dude Foods brings you the Big McRib, which is McRib meat on a Big Mac bun with all the Big Mac fixings (special sauce, lettuce, cheese, etc).


Full disclosure, while I’m an avowed fan of most fast food, I find most McDonald’s sandwiches not to my liking. So the idea of slamming together a Big Mac and a McRib is not exactly activating my salivary glands.


But Chipman, who had never actually had a McRib until recently, writes that this meat-swap to create the Big McRib makes it “even better.”


“With how iconic the Big Mac is I’m really surprised that McDonald’s doesn’t offer different variations of it like Burger King has done with their Whopper,” he muses.


Since McDonald’s obviously already has plenty of Big Mac components, it would seem like throwing other meats from its menu into that mix would be a no-brainer. It wouldn’t cost them any more or require that they keep any rarely used ingredients on hand. And McDonald’s could probably charge a premium, especially if you mix and match — one tier of McRib meat, another of beef or chicken.


You may be able to order a Big McRib once McDonald’s rolls out its “Create Your Taste” kiosk that allows customers to customize their sandwiches. However, initial tests of the program were limited to beef burgers and the company is just now introducing chicken to the program.


So apparently it’s time to hurry up and include McRib meat as an option.


[via FoodBeast]




by Chris Morran via Consumerist

Redes Sociales en 2014 #infografia #infographic #socialmedia

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Redes Sociales en 2014

Redes Sociales en 2014





Archivado en: Infografía, Redes Sociales, Sociedad de la información Tagged: Infografía, internet, redes sociales, tic, Web 2.0.



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